As expected, Lady Gaga’s new single has had a warm reception at pop and adult pop (HAC) radio during its first day of release, opening at #s 33 and 38, respectively, on the formats’ running weekly rankings.
Overall, Gaga’s new song was the #8 most-played song on US radio on Friday, largely based on the strength of promotional hourly airplay from iHeartRadio stations.
On iTunes, “Perfect Illusion” dropped to #2 on Saturday morning, in the face of continued strong sales for The Chainsmokers’ “Closer.” Both songs, however, maintain 2-1 sales leads over the #3 song, Twenty One Pilots’ “Heathens.” As previously reported, Gaga’s new single is expected to debut at #2 on digital songs after its first full week of sales, with 100,000 to 150,000 copies sold.
On the Billboard Hot 100, “Perfect Illusion” seems likely to debut in the top ten. It may crack the top 5, but is unlikely to contend for the #1 slot in the absence of intervention (i.e. music video drop, new scandal, television appearances, etc.).
Reviews of “Perfect Illusion” have been all over the board, with many commenters praising the song as one of Gaga’s best, but some were “unimpressed.” This review sums up the nuances of the contradictory positions particularly well.
One of the most-liked comments on “Perfect Illusion”‘s official audio on YouYube reads:
1st listen: What just happened…
2nd: I’ll give it a few more chances
10th: IT WASN’T LOOOVE
30th: Bitch take the grammy
The first day’s radio figures have come in. The verdict? Adele may break a record.
Depending on the methodology you use to count it, she managed to pull in either 1736 spins equating to 17.5 million audience impressions, or 2602 spins equating to almost 24 million audience impressions, making it the 4th or 3rd most heard song on U.S. radio. That may not sound particularly impressive (since it isn’t #1), but songs don’t debut at #1 on radio. It just doesn’t happen. At the height of Lady Gaga fever (when her Born This Way album debuted with over 1 million first-week copies), her single “Born This Way” debuted at #1 on the Hot 100 partly on the strength of a #6 debut on radio songs (78.5 million audience impressions), becoming one of just six songs to ever debut in the top ten of Billboard’s Radio Songs chart (or its “Hot 100 Airplay” predecessor). Only three songs have opened in the radio songs top five: Madonna’s “Erotica” (#2), Mariah Carey’s “I’ll Be There” (#4), and Janet Jackson’s “That’s the Way Love Goes” (#4). So, an opening at #3 or #4 on radio songs would be a pretty big deal for Adele.
The first day of Spotify numbers have come in, and “Hello” is already #12 on the global Spotify chart (I think that is on a weekly basis). It is also #1 on the iTunes charts of 93 countries now. 19 is now #19 on US iTunes, while 21 is at #8. 25 is, of course, #1 merely on the strength of pre-orders.
Continue reading Adele’s “Hello” Will Probably Debut Atop the Hot 100