“Perfect Illusion” scores solid 17 million first-day radio impressions

As expected, Lady Gaga’s new single has had a warm reception at pop and adult pop (HAC) radio during its first day of release, opening at #s 33 and 38, respectively, on the formats’ running weekly rankings.

Overall, Gaga’s new song was the #8 most-played song on US radio on Friday, largely based on the strength of promotional hourly airplay from iHeartRadio stations.

On iTunes, “Perfect Illusion” dropped to #2 on Saturday morning, in the face of continued strong sales for The Chainsmokers’ “Closer.” Both songs, however, maintain 2-1 sales leads over the #3 song, Twenty One Pilots’ “Heathens.” As previously reported, Gaga’s new single is expected to debut at #2 on digital songs after its first full week of sales, with 100,000 to 150,000 copies sold.

On the Billboard Hot 100, “Perfect Illusion” seems likely to debut in the top ten. It may crack the top 5, but is unlikely to contend for the #1 slot in the absence of intervention (i.e. music video drop, new scandal, television appearances, etc.).

Reviews of “Perfect Illusion” have been all over the board, with many commenters praising the song as one of Gaga’s best, but some were “unimpressed.” This review sums up the nuances of the contradictory positions particularly well.

One of the most-liked comments on “Perfect Illusion”‘s official audio on YouYube reads:

Perfect Illusion:
1st listen: What just happened…
2nd: I’ll give it a few more chances
10th: IT WASN’T LOOOVE
30th: Bitch take the grammy

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