Weekly Recap 2/12: Grammys, The Weeknd, Adele, Rihanna, Adam Lambert, Jordan Smith, Selena Gomez, Who Is Fancy, Lady Gaga, Haley Reinhart, Taylor Swift, Twenty One Pilots, Ariana Grande, Coldplay, Beyonce, Michael Jackson, Songs of the Summer 2016!

What I’m watching —

Grammys

This year’s Grammy awards are coming up Monday, February 15th at 5:00PM, right in the middle of a tracking week. The Grammys being the Grammys, they should spur large sales bumps for artists that perform or are nominated for (or win) awards. I am watching the numbers on two artists in particular: The Weeknd and Adele.

The Weeknd – After a string of massive hits, The Weeknd’s current single, “In the Night” just missed the top 10 on the Hot 100, peaking for two weeks at #12. However, the song is currently just starting to decline from peak radio airplay (#5 on radio songs; #3 on pop). It peaked with 135.352 million weekly audience impressions several days ago, and has fallen to 127.857 million weekly audience impressions as of yesterday. Given its continued strong radio airplay, The Weeknd will be in a strong position to leap into the top ten on the Hot 100 with its Grammy’s boost.

The Weeknd is currently selling about 20k copies/week of “In the Night.” It is getting about 2,586,206 weekly Spotify streams. Let’s assume for the sake of argument that it is getting 5 million total weekly streams (that Spotify streams make up about half of the total.

Since the Weeknd is both nominated for a lot of awards (Best Pop Solo Performance; Best R&B Performance; Best R&B Song; Best Urban Contemporary Album; Best Song Written for Visual Media; as well as two of the big three: Record of the Year; and Album of the Year) AND slated to perform “In the Night” at the Grammys, we should expect a fairly large sales boost for “In the Night.” I would be shocked if weekly sales didn’t AT LEAST double, and I would be unsurprised if they jumped up to the 80k-100k range.

Streams should see a smaller boost. I would expect a +50% boost to perhaps 7.5 million streams in the Grammys tracking week.

I would note that in past years, the first few hours after the Grammys (when a substantial chunk of the bump tends to occur) have been in a different tracking week from the rest of the week following the Grammys. With essentially the entire post-Grammys bump crammed into a single tracking week, we should expect to see a larger post-Grammys bump than in years past.

The takeaway: Don’t be surprised if The Weeknd adds a fifth US top 10 hit to his resume thanks to to the fortuitous timing of the Grammys.

Adele – Adele’s “When We Were Young” is also a strong bet to surge into the top ten following what is sure to be a stirring performance on the Grammys.

After she finally released the song to streaming services and released cover art, it started picking up steam again on radio (where it had stalled at #10). Adele added 1.406 million audience impressions per week today, for a current total of 92.749 million audience impressions over the past week, about half that of the #1 song (Justin Bieber’s “Love Yourself,” which grew by 1.193 million weekly audience impressions today, for a total of 173.683 million over the past seven days). That is up from only 906,000 in weekly audience growth yesterday, and an actual 169,000 decline four days ago.

In sharp contrast to “Hello,” which is still raging away at 6 million global youtube views/day, “When We Were Young” has declined to under 500,000/day. “Hello” is at 1.15 billion total views; “When We Were Young” is only at 79 million. I mean, that’s almost embarrassing. This is Adele. ZAYN’s new video got that many views in two weeks. Now that Adele has released the song for streaming and single artwork, is she finally ready to drop a real music video for the song and sprinkle a little bit of that Adele dust to make it light up the charts?

If Adele were to drop a music video in connection with a stunning Grammys performance, then it would be difficult to see how she could avoid shooting into the top ten on the Hot 100. Even absent a new music video, however, it is entirely conceivable that “When We Were Young” could more than double its current weekly sales total of 40,000, and shoot into the top ten anyways. We’ll just have to sit tight and see what happens.

What else to watch for: How do Adele’s album sales hold up as “Hello” drops off radio charts? Does she keep releasing singles and promoting them with killer music videos? Do pure album sales stay over the 100,000/week mark for the 19 weeks that it would now take 25 to sell 10 million pure album sales? Does 25 ultimately end up selling as many or more copies than did 2121 sold another 10,766 pure album sales in the most recent tracking week. Is that going to be the norm over the coming year, or will its sales slide faster than those of 25? If they hold up like that, 21 would sell another half-million copies this year.

Performers:

  • Taylor Swift
  • Adele (performing her new single “When We Were Young)
  • The Weeknd
  • Kendrick Lamar
  • Demi Lovato, Meghan Trainor, John Legend and Luke Bryan (Lionel Richie Tribute)
  • Little Big Town
  • Pitbull, Robin Thicke and Travis Barker
  • Justin Bieber, Diplo and Skrillex
  • Sam Hunt and Carrie Underwood
  • Ellie Goulding and Andra Day
  • Lady Gaga (Tribute to David Bowi)
  • Tori Kelly and James Bay
  • Rihanna
  • Eagles, Bernie Leadon and Jackson Browne (Tribute to Glenn Frey)
  • Miguel and Greg Phillinganes
  • The Hollywood Vampires (Tribute to Lemmy of Motorhead)
  • Gary Clark Jr., Bonnie Raitt and Chris Stapleton (Tribute to B.B. King)
  • Alabama Shakes
  • The Cast of “Hamilton”

Presenters:

  • Common
  • Ice Cube and O’Shea Jackson Jr.
  • Anna Kendrick
  • Ryan Seacrest
  • James Corden
  • Stephen Colbert
  • Kaley Cuoco
  • Ariana Grande
  • Selena Gomez
  • Anna Kendrick
  • Seth MacFarlane
  • Ed Sheeran
  • Sam Smith

Other Stuff to Watch

Rihanna – “Work” is continuing to rage up radio charts (to #15 overall), up 1.877 million weekly audience impressions today to a total of 73.633 million over the past week. Still, that is a dropoff from the 3 million weekly audience impressions/week increase that was the norm over the second week of release.

Daily increase in weekly audience impressions for “Work” in reverse chronological order (dating back to the 9th day of release): 1.877m, 2.1m, 2.7m, 3.1m, 3.2m, 3.9m, 3.2m, 2.6m.

Driven by  a strong response at radio, “Work” is back to #2 on iTunes, with estimated sales of 99,000 for the week ending yesterday. That is behind only Flo Rida’s “My House” which sold about 127,000 copies. Strong sales and increasing radio airplay put Rihanna in a good position to remain in the top ten of the Hot 100 for the foreseeable future.

Will she make it to #1? Perhaps, but not this week. 160k sales were only sufficient to propel her to #7 last week, and her increasing radio airplay and streaming isn’t likely to make up for a 61k drop in sales. Perhaps she can squeeze into the #1 slot if she has a strong Grammys bump, or she can maintain strong enough sales as radio airplay builds in coming weeks to capitalize on the eventual decline of the current hits. Alternately, she might amass sufficient streaming if/when she debuts a music video for “Work” to propel it to #1.

REMEMBER: Streaming is currently the biggest of the three components (streaming, sales, and radio impressions) of Billboard’s Hot 100. 

Parent album Anti is less of a success story. After one million albums were given away, it managed to rise to #1 on the Billboard 200 (and Hot Album Sales) after one full week of sales (166,000 album equivalents including 124,000 pure album sales). This week, the album is set to drop to #4 and #7 on the Billboard 200 and Album Sales charts respectively, with 92,553 equivalent units including only 47,644 pure album sales. For comparison, Adele’s 25, which has already sold 8 million copies in the United States, is reported to have sold another 105,852 pure albums in its 12th tracking week (126,077 total equivalent units).

What to watch for: Does “Work” keep declining in radio audience impression growth, or does it stabilize and/or reverse course?

Adam Lambert – With a solo tour underway this Spring, Adam Lambert obviously has a lot on his plate. But, he has also planned a separate tour for this Summer as Queen + Adam Lambert. Add in an Oreo commercial and a presumptive appearance in some capacity on the final season of the show which gave birth to his star, and you aren’t looking at a slacker.

In other news: “Ghost Town” was recently certified gold in the United States, for shipments of 500,000 units (I have previously estimated a global total of easily 1 million units), Adam was named (by Forbes) the top-earning American Idol alum of 2015 ($10 million), he was invited to star in Fox’s remake of The Rocky Horror Picture Show. His tour is really selling tickets. He also finally officially fessed up to having had his voice insured for $48 million. He has been nominated for the GLAAD award for Outstanding Music Artist (full list of nominees). Oh yeah, and he is currently in the lead to win, once more, the title of “Most Eligible Bachelor” from Out Magazine (feel free to increase his vote total here).

Ghost Town” (with 58,602,994) still has more than twice as many YouTube views as The Weeknd’s current hit, “In the Night,” (25,917,537) which, as mentioned above, is slated to smash into the top ten on Billboard (“Ghost Town” peaked at #64). “Ghost Town” also maintains a strong lead in terms of global spotify streams (113,861,560 v. 73,351,971). This is, of course, just one more sign that “Ghost Town” ultimately achieved a very legitimate degree of success on the international stage, despite its slow ascent and mediocre peak in the US.

It is also fascinating that both songs ultimately have many more Spotify streams than Youtube, counter to the ordinary trend. Adele, for example, has only 394,659,764 Spotify streams for “Hello,” despite having racked up well over 1 billion via Youtube.

With all of this success, what exactly is it that we should be watching for in Adam Lambert World? Well, since current single, “Another Lonely Night” has started dropping off radio airplay charts, it is time to start looking towards the next single. As I have previously argued in detail, “The Original High” is a clear choice for Adam’s next single, and his label should start promoting it to radio soon if they want to give it a real chance to take off during the summer. At the same time, they should wait to release the music video after the song has built up to a critical threshold of radio airplay, then they should drop a music video designed to reinvigorate the song’s chart-life just in time for the summer months. Adam should especially consider using the sold-out concerts of his tours as an effective advertising medium for his song while he has the chance. I personally LOVE “The Original High.” It is the heart of his album, and it would be a shame if it weren’t given a chance to be a smash.

 

Jordan Smith – has announced the debut of his first album March 18th. Jordan Smith recently won The Voice after becoming the first contestant to ever send a song to the iTunes top 10 every single week of the Live Rounds. In fact, he managed three times to hit #1, including stealing the honor with “Great Is Thy Faithfulness” of being the first person to unseat Adele’s “Hello” from the top spot during its initial run while it was still selling like hotcakes (it was selling around 400,000/week at the time that it was momentarily unseated by “Great Is Thy Faithfulness”). As opposed to now (60k/week, #8), when “Hello” is just selling like… luke-warm cakes…?

Lead track “Stand in the Light” is currently at #87 on iTunes and rising. Check out his past chart performance below:

Title Album details Peak chart positions Debut Week Sales
US Billboard 200 CAN
The Voice: Jordan Smith: The Complete Season 9 Collection 11 48 US: 48,000[23]
Title Year Peak Chart Positions Debut week Sales
US Billboard Hot 100 US Hot Christian Songs
Halo 2015 88
Great Is Thy Faithfulness 30 1
Hallelujah 61 1
Somebody to Love 21
Mary Did You Know 24 1
Climb Every Mountain 72
God Only Knows
(with Adam Levine)
90

Selena Gomez – “Hands To Myself” rises #33-#29 today on weekly radio audience impressions (57.476 million; +1.518 million). At its current rate of increase, it should reach the top 10 on radio songs within the next month. Sales are down 61k – 47k for the week ending 2/11. Daily Spotify streams are at 609,632 (#10 in the US).

What to watch: Is radio airplay increasing fast enough to continue driving sales, or will sales continue to deflate?

Who Is Fancy – “Boys Like You” (feat. Meghan Trainor and Ariana Grande) is apparently being planned as this summer’s big breakout hit.

With two huge-name featured artist billings and a clear pop sound, it is not conceivable that this song is being promoted to radio without debuting on a single chart. The only logical explanation is that it is not being promoted yet. Why? Probably because the song has an obvious summer vibe. The labels want to break out a new star, and summer is the best time to do it.

More evidence? Both Meghan Trainor AND Ariana Grande had breakout moments in the summer. To be fair, Ariana Grande was already quite famous before “Problem” became the #2 song of Summer 2014, but that song is easily her biggest hit to date, and was the beginning of her current reign as a true A-list pop star. Meghan Trainor, of course, rode the tidal wave of her infectious hit “All About that Base” in 2015.

Other artists that have broken out with a massive summer smash?

2014 Iggy Azalea “Fancy” feat. Charli XCX

2014 MAGIC! “Rude

2013 Robin Thicke “Blurred Lines

2012 Carly Rae Jepsen “Call Me Maybe

2012 Gotye “Somebody That I Used to Know

2011 Adele “Rolling in the Deep

2008 Katy Perry “I Kissed a Girl

Remember this in six months: I predicted this song would be a summer smash long before it ever debuted on an airplay chart.

Lady Gaga – After her extremely well-received Super Bowl performance, everybody is once again amazed  to discover that Gaga has pipes.

Her passion project, “Til It Happens to You,” after acquiring an Oscar nomination for Best Original Song and a Grammy nomination for Best Song Written for Visual Media, has finally officially debuted on a Billboard airplay chart (although it previously topped Dance Club Songs), and its music video now has over 25 million views. Gaga is also nominated for a Grammy and she just WON a Golden Globe (for her role as The Countess in American Horror Story).

By the way, in case you haven’t heard, by performing at 1) the Super Bowl, 2) the Grammys, and 3) the Oscars all in the same year, Gaga is setting a new record.

So, after all of the toned down performances over the past year that have shown off Gaga’s vocal chops, is that what we should expect from her album out later this year? I don’t think so. I think we should expect pure pop. We should expect Lady Gaga in all of her manipulative glory, fighting to stay relevant in the music industry by setting new trends. We should expect killer hooks and solid beats. We should expect a mix of styles and sounds, but carefully crafted together into a cohesive whole. Gaga has a long history of producing killer radio fodder, and we should expect her to do it again. She went wrong when she got stuck in her head. Now, she is back to the killer Gaga who tore her way to fame in 2008 simply by acting like somebody famous and pushing the media into a frenzy.

Haley Reinhart – She’s returning as a guest judge to American Idol and she is supposedly releasing a new album soon.

Taylor Swift – Current single, “Out of the Woods” is slipping at radio far earlier than any of the prior singles. Now that everyone has bought 1989, and now that the singles aren’t selling well no matter how much radio airplay they get, does TS continue releasing them and promoting them to radio? Or does she hold off until the next album, when there will be something for her to sell?

For most artists, it would be a no brainer — you keep releasing singles as long as they are still getting mass airplay, especially since she is planning on going on hiatus after this album. But, what does she have to gain from more radio airplay exposure? She keeps selling a few more singles and albums, but not that many. And, it isn’t like it is going to make the shows on her tour any more sold out, or the anticipation for her next album any more pronounced. Quite simple, Taylor has reached the ceiling. She is basically the second biggest pop star in the world, and she has virtually no room for further growth.

Twenty One Pilots – With “Stressed Out” (167.419 million weekly audience impressions; +1.427 million weekly audience impressions today) rising faster at radio than Justin Bieber’s “Love Yourself”(173.683 million weekly audience impressions; +1.193 million weekly audience impressions today), and with a fairly small gap between them to begin with (6.264 million), it is not inconceivable that “Stressed Out” should eventually take the radio crown from “Love Yourself.” With radio airplay driving sales and streams, it is only a short step to the overall crown on the Hot 100. At their current rates, “Stressed Out” would overtake “Love Yourself” in about 21 days, or 3 weeks. Will another song push in before “Stressed Out” has a chance to take the crown? Will Bieber fend off the challenger after all?

What to watch for? See if the gap between “Stressed Out” and “Love Yourself”‘s rate of increase at radio tends to widen or narrow over the coming days.

By the way, does Twenty One Pilots remind you of Macklemore & Ryan Lewis? Or am I just being racist against all white rappers?

Ariana Grande – When is the new album coming out? Is she scrapping stuff and reworking her album after “Focus” got a lukewarm welcome? Keep in mind that, radio flop or not, “Focus” is still easily Grande’s biggest Youtube hit to date in terms of daily views.

Also? Freaking amazing star eyes:

Screen Shot 2015-10-31 at 6.39.30 PM

I have to say, it was probably one of if not THE best-produced music videos of the year.

Coldplay – After a Super Bowl performance that was largely derided and overshadowed by the sideshows of Lady Gaga, Beyonce, and Bruno Mars, some people have been wondering whether Coldplay had the requisite stature and popularity to be chosen to headline the half-time show in the first place. As it turns out, Coldplay has more cred than I would have guessed. Coldplay has sold about 59 million albums worldwide (they are on their 7th release). Four of their past five albums have reached #1 on the Billboard 200; the last made a very respectable debut at #2 (195,000 pure album sales, 210,000 equivalent units) behind Adele’s third week of blockbuster 25 sales (695,000 in pure album sales; 728,000 album equivalents). For comparison, this upcoming week’s #1 album, Future’s EVOL, should only have about 139,106 equivalent units (108,403 pure album sales).

Oh. Oops.  I’m so sorry, Coldplay. It appears that up above, for the words “Super Bowl,” I accidentally linked to the most viewed Youtube video (12 million views) for this year’s super bowl half-time performance… you know… the one featuring “Bruno Mars & Beyonce ONLY.” Here is a link to the full half-time show (500,000 views), including Coldplay…

Back to stats: Coldplay has sold 18.2 million albums and 33.6 million single downloads in the United States. How many hit singles has Coldplay had in the United States?

#1s: 1

Top tens: 3

Top 20s: 7

Top 40s: 13

Top 100s: 21

Coldplay is a UK band. How much better do they perform “across the pond?”

#1s: 2

Top tens: 16

Top 20s: 18

Top 40s: 22

Top 100s: 30

So, Coldplay is more of an international artist than a US artist, but they still make a respectable showing here.

Compare Beyonce’s US hits:

#1s: 5 (+4 more with Destiny’s Child)

Top tens: 15 (+10)

Top 20s: 23 (+11)

Top 40s: 27 (+13)

Top 100s: 42 (+14)

And Bruno Mars’s US hits:

#1s: 6

Top tens: 12

Top 20s: 13

Top 40s: 15

Top 100s: 18

And Lady Gaga’s US hits:

#1s: 3

Top tens: 13

Top 20s: 15

Top 40s: 17

Top 100s: 21

It’s not hard to see how Coldplay was upstaged…

Still, A Head Full of Dreams makes a 300% leap to almost 100,000 album equivalent units, good for a #16-#3 projected jump on the Billboard 200. In terms of pure album sales, the leap is 389% (#12-#3; 89,819 pure albums).

Beyonce – She released a hot new track just as she showed up Coldplay at the Super Bowl. “Formation” already has 23 million views in 6 days, despite being available only to those with a direct link to the video. On radio, the track rises #133-#108 today with a 3.932 million weekly audience increase to 17.688 million.

What to watch for? So far, the song hasn’t debuted on Pop Songs or Adult Pop. If it stays largely confined to genre charts, then its ascent at radio will have a ceiling.

Michael Jackson – After Spike Lee released a documentary, and Beyoncé paid tribute in a well-received Super Bowl performance, the King of Pop’s songs saw a miniature sales resurgence, lead by “The Way You Make Me Feel,” which sold 3,000 copies in the last tracking week.

What to watch for: With singer, Miguel slated to pay tribute on Monday’s Grammys with a cover of “She’s Out of My Life,” I for one will be watching the sales bounce.

TRIVIA QUESTION

Answer to last week’s question: Elton John’s “Candle in the Wind/Something About the Way You Look Tonight” sold 3,446,000 physical copies in its first week in 1997. It also sold 1,212,000 in its second week. Those are the only two sales frames in which a physical single sold more than 1 million copies in a week. Adele’s first week with “Hello” (1.1 million) is the only sales frame in which a digital single has sold more than 1 million copies. The previous record-holder on the digital side? Flo Rida’s “Right Round” sold 636,000 in a week in 2009.

This week’s question: What artist has had the largest CONSECUTIVE run at #1 on the Billboard Hot 100 over the past two years (including on different songs)?

Weekly Recap: The Weeknd, Twenty One Pilots, Hot 100 #1 Battle, Justin Bieber, Haley Reinhart, Adam Lambert, Adele, Selena Gomez, Lady Gaga, Rihanna

As Rebecca Black once “sang,” to all of our entertainment, IT’S FRIDAY. Because, I mean, yesterday I think it WAS Thursday. And tomorrow is Saturday. And Sunday comes… afterward… If I can keep my days straight, I believe that Monday is the next one, right? Or was it Tuesday? Oh the travails of very-early-onset Alzheimers.

Obviously, it’s time for a weekly recap of what to watch in the music industry.

10) The Weeknd

In the Night” appears to have peaked at #5 on radio songs, as it is now clearly shedding airplay. After taking home a 4th place trophy for pulling off 45 consecutive weeks of having a single in the top 10 of the Hot 100, the question was whether The Weeknd‘s “In the Night” could continue the trend with the buzz of its music video release. It missed the top 10, peaking at #12 (Youtube streams were pretty wimpy… relatively, of course), and the question became whether it could reach the top ten at all on the strength of gradually building airplay. Now that its airplay has peaked, that finally appears impossible.

Except… he has been nominated for six Grammys this year (including Record and Album of the year) and he is slated to perform. We should probably expect a pretty big Grammy bump, at least in terms of sales. Will it be enough to vault The Weeknd back into the top 10? Maybe… Probably. We’ll just have to wait and see.

9) Twenty One Pilots

“Stressed Out” is actually not that far behind Justin Bieber’s “Love Yourself” in terms of radio airplay, and it is now growing at a substantially faster pace. “Stressed Out” could reach #1 on the Hot 100.

What am I watching? Global Youtube streams for “Stressed Out” are only at 1 million/day. Compare that to “Love Yourself”‘s 4 million/day. In terms of actual US streams and from all services, “Love Yourself” has more like a 40% lead on “Stressed Out” (still seriously problematic, since streaming is the most heavily-weighted component of Billboard’s charts).

8) Drake v. Zayn Malik v. Rihanna v. Justin Bieber

There is literally a four-way battle brewing for the top of the next Hot 100. Drake, Zayn Malik, and Rihanna all released massive new singles; meanwhile, Justin Bieber’s “Love Yourself” maintains massive streaming, and decent streaming as it nears the top slot on Radio Songs.

Estimated figures:

Drake – “Summer Sixteen” – 215K sales, 9.5m radio, 2m (?) (Drake’s song is only available for streaming via Apple, and it is not yet charting on any radio airplay charts; however, Billboard reported 3.4 million radio audience impressions in the first three days of the tracking week.)

Rihanna (feat. Drake) – “Work” – 163K sales, 48m radio, 10m streams (?) (Rihanna’s single is not available on YouTube or Spotify, and Tidal has not released streaming figures. However, Billboard reported 2.2 million first-day streams.).

Zayn – “Pillowtalk” – 250K sales, 14m radio, 17m streams

Bieber – “Love Yourself” – 105K sales, 140m radio, 15.8m streams

My bet? Zayn appears to have the edge with “Pillowtalk.” This guess is partly because the chart-formula was just rebalanced to give more weight towards sales, but leaving streaming as the biggest component.

7) Justin Bieber

Replaced himself atop the Hot 100. 5th week atop Artist 100.

 

6) Haley Reinhart

She’s reversing course on AC and finally starting to fall off with “Can’t Help Falling in Love.” Slow growth on HAC, where she has now reached #34.

5) Adam Lambert

Adam finally dropped off of Pop songs altogether, and he has seemingly reversed course on HAC after peaking at #23. He is currently at #24 on the chart, with no daily spin gain or loss. Essentially, Adam’s single is done with its regular chart run. It is time to either A) pull a fabulous stunt and turn “Another Lonely Night” into the new official ballad of SINGLES AWARENESS DAY 2016; or B) start promoting “The Original High” so that it can have a legit chance to conquer the summer!

NOTE: Several years after Adam rooted for Haley on her season of American Idol, their paths are about to cross in terms of radio airplay. Adam is stalled/dropping from just over 4 million weekly audience impressions, while Haley’s song is just approaching the 4 million mark. Both artists are producing great music and proving that they will have staying power in the music industry (Adam was recently named the top-earning American Idol alum of 2015 with an estimated $10m income from various projects; Haley has now been the subject of multiple viral Youtube sensations over the course of 2015 and just made her TV debut as the voiceover of an animated young boy on the Netflix original, “F is For Family.”

4) Adele

“When We Were Young” is reversing track on radio airplay. It has basically stalled at #11. It needs a music video or Grammy performance with a little bit of Adele sparkle dust to give it a stimulus, or Adele needs to release a new single. Why? 25 sales are lagging behind projections. Basically, 25 is falling into Taylor Swift’s 1989 pattern, after spending its first five weeks steadily 3X 1989. I think we would all like to see Adele keep selling massive numbers of records and keep breaking records. So, WAKE UP, Adele. Snap your fingers and make the magic happen! ;P

3) Selena Gomez

VAULTS into Top 10 with new single “Hands to Myself” (with both the biggest gains in streams and digital sales for the week). “Hands to Myself” is the third single off of Revival, but Selena doesn’t seem to be slowing down. She previously reached #6 with two prior singles: “Come & Get It” and “The Heart Wants What it Wants” (and, including her work as Selena Gomez & the Scene, the Top 40 (none higher than #20) with 6 singles). With Revival, Selena has reached the ranks of #5-#7 with all three singles to-date, basically making her prior albums look amateurish. BTW, I’m digging the new music.

What am I watching? Will “Hands to Myself” hit the same radio peak as prior singles, or is it just popping into the top ten for a superficial visit? I’ve also noticed that “Hands to Myself” has a remarkable initial Youtube bump (topping 4 million/day for a few days), but that it has since fallen to (what appears to be a sustainable) 1m/day. It will be interesting to see whether it keeps deflating, and it will be interesting to see if the strong views are an indication of relative strength, or whether they are simply due to the steamy content.

2) Lady Gaga 

Gaga is about to set a new record: She will be the first person EVER, within a single calendar year, to sing at: 1) the Super Bowl; 2) the Grammys; and 3) the Oscars. Meanwhile, she just WON a Golden Globe for her performance as the star of American Horror Story: Hotel (to which she is presumably returning for another season), and she is NOMINATED for BOTH a Grammy AND an Oscar. To top it off, her passion project, “Til It Happens to You” (which is responsible for her Oscar and Grammy nominations) is legitimately scaling an airplay chart, as she rises 26-23 today on Adult Contemporary (the third-greatest gainer by spins).

What am I watching for? LG5. Gaga is reportedly planning on dropping an album this year. Gaga’s last (pop) album, 2013’s Artpop, was lampooned as a flop (relative to her prior albums), but it was still the 9th best-selling album of 2013, and its debut sales week (258,000) was comparable to those of contemporaneous albums by Miley Cyrus, Rihanna, and Katy Perry. Plus, Lady Gaga is hot right now. She feels confident. And, quite honestly, Lady Gaga can really throw a punch in the music industry when she is feeling it. I can feel a storm brewing, and I will be fascinated to see what Lady Gaga drops next.

1) Rihanna

One of the biggest stories on the internet right now is how Rihanna’s new album was just certified platinum (representing 1 million sales) after about 14 HOURS of sales (Tidal claims to have moved over 1.4 million units, with 484,833 of them actual sales); and yet Neilson Soundscan officially reported first-week sales of only 460 copies. It’s not ACTUALLY a mystery: 1) Samsung bought and gave away 1 million copies for free, which Billboard and Neilson didn’t count but RIAA did. 2) Tidal was apparently reporting worldwide sales. And, 3) the sales started on the last day of the tracking week.

But, then, the question is whether Rihanna’s album is a “success.” I can report unequivocally that this is probably Rihanna’s single MOST successful album (as ALBUM, not necessarily as compilation of singles) to date. 1) Despite an insane number of massive singles (she already has the same number of #1 hits as Michael Jackson) Rihanna has only moved more than 2 million units (in the USA) of ONE of her seven prior albums, and neither of her two most recent releases has sold more than about 1.2 million copies TOTAL (in the USA). Free giveaway or not, Rihanna basically just brought her album to a par level of distribution in 14 hours–that’s impressive. Tack on the fact that it is still actually going through a legitimate sales run (it is slated to easily top the Billboard 200 in its second week [first full week] with about 125,000 incontrovertible pure album sales, plus massive streams and sales of lead single, “Work”), and the massive success of lead single, “Work” (which already debuted at #9 on the Hot 100 after a fraction of a week, and should challenge for a spot at or near the top of the chart after its first full week of sales, airplay, and streaming are factored in).

What am I watching for? How many albums will Anti sell? How will sales hold up over time? Will Rihanna find success with other singles on the album, or will it go the way of Beyonce (pitiful singles sales after everyone already bought the album)? It has become clear that “Work” will be a legitimate Top 5 hit for Rihanna, but can it make it to #1, either now or later? It is radio’s greatest gainer today, so it might reach number one after a few weeks of strong radio growth, even if it doesn’t make it based on initial sales.

Trivia Question

Every week, the first reader to post a correct answer in the comments section will get a point. I will keep a running scoreboard and post the answers with the next week’s trivia question.

  1. Adele’s “Hello” recently set a record for being the only song to ever sell more then 1,000,000 DOWNLOADS in a single week. What song holds the record for the largest weekly singles tally OVERALL, including both digital AND physical single sales?

 

Adam Lambert Should Start Promoting “The Original High” to Radio in February

Thesis: Adam Lambert’s next single off of The Original High should be “The Original High,” Adam should start promoting the song to pop radio in late February, and should release a clever, catchy music video approximately two months later, in late April.

First of all, let’s all take a moment to bask in the glory of Adam’s first ever gold-certified single in the United States, representing sales (and streaming equivalents after May 2013) of 500,000: “Ghost Town.” What what?

Aside: How is “Ghost Town” the first certified single? Didn’t “Whataya Want From Me,” which was a #10 hit on the overall Hot 100 (“Ghost Town” peaked at #64) sell more copies? The answer is: YES. “Whataya Want From Me” has sold at least 2 million copies in the United States, according to Billboard. Theoretically, then, “Whataya Want From Me” should have double-platinum certification. I have no idea why RCAA has been sitting on its hands. 

Current Status of “Another Lonely Night” 

Adam Lambert’s followup single, “Another Lonely Night,” has had a more meager performance, both in the United States and globally. It peaked on US pop songs at #43, with just under 3 million weekly audience impressions. It has fallen to #49 with 1.299 million weekly audience impressions over the 7 days ending Saturday, January 23rd. On Hot Adult Contemporary (Adult Pop), the song has had stronger fortunes and is currently at its peak measuring by spins (#25; 1205/week), and just below its peak by audience impressions (4.319 million/week, after a slight dip today).

It is possible that “Another Lonely Night” could continue rising on HAC/Adult Pop, or that it could eventually break into a new format (like Adult Contemporary), but I think it would be generous to expect it to peak higher than #15. Assuming that it were to continue rising into the top 20 on Adult Pop, it would need to more than double its current audience impressions (to 10-11 million, 15 million+ to get into the top 15). That would take several months at a minimum. I am a little bit skeptical. However, I wouldn’t be surprised if the song eventually doubled its current audience impressions and peaked at, for example, #22 on Adult Pop.

Whatever happens with “Another Lonely Night,” however, its fate at radio is probably already sealed. To the extent that it is still dependent on label promotion, I subjectively hope the label continues to promote it. But, to the extent that it is being ignored, Adam Lambert should focus on making a splash with “The Original High.”

“The Original High” Should be the Next Single

“The Original High” is an obvious single choice after “Another Lonely Night.” Alternatives include “Rumors” (which features Tove Lo, who is hot in pop music right now) and “Underground.” I assume that “The Original High” is eventually going to be a single, and I think there is consensus that it should be promoted with an eye towards summer play. Since it will take several months to build radio airplay, it should be the next single and I would advocate early promotion.

Aside: I’d love to see Adam release a song like “Shame” as a single. It’s extremely catchy and playful. It carries a relatable and distinctive lyrical theme that is emblemized in a single-word title (A single word title is a feature of a disproportionate share of hit songs; I wonder if a clunky title hurt “Another Lonely Night”‘s chances at success.). It would be interesting to see the label release this song as a later single, and give it modest production (unless they have a really good idea for a clever music video, in which case, they could go all in). The simplicity of the song is its strength, and I could see it being a risky, but potentially lucrative bet. 

Proposed Release Date: February 25th

I am advocating an early release. Past experience suggests that Adam’s single is likely to build at a relatively modest rate early on, even if it is likely to catch fire later. I expect that the song will need several months to steadily build airplay before it can reach a critical threshold of 60% pop audience familiarity that qualifies it for the published Callout Research Report, which would theoretically show radio programmers that Americans have a generally favorable reaction to the song (and show the label that the song is worth investing in).

An early radio promotion date of February 25th has the added benefit of allowing Adam to promote the single directly WHILE HE IS ON TOUR in the USA.

February 25th is well after Valentine’s Day. Adam should be thinking about how he can promote “Another Lonely Night” as the holiday ballad of Singles Awareness Day 2016. He should say something publicly about the song being a holiday song or a tribute to marginalized singles on that day (Pun: the song itself is a marginalized single). Holiday singles have a way of coming back year after year, and paying off dividends in the long run.

Adam Lambert should tweet something like:

@AdamLambert: “Hereby dedicating my marginalized single, #AnotherLonelyNight to all the marginalized singles on #SinglesAwarenessDay2016 https://www.youtube.com/watch?v=JT_xnNh5wbE”

I can’t imagine a tweet like that NOT getting coverage from every blog and gossip site on the web. Basically ROFLOL just writing this.

Aside to Adam Lambert’s legal department: I hereby grant a license to Adam Lambert (and his team) to use any of my copywritten words that appear in this blog post (no attribution required), should they so desire. 

Anyways, a radio promotion date of February 25th gives Adam’s team a little bubble to deal with anything that happens on Valentines Day. Of course, if they are planning on doing something big on Valentines day with the intention of reigniting the single, they should plan the radio add date for March.

Don’t Release the Music Video Immediately

The debut of a music video is an EVENT. Especially if the team puts a lot of hard work into making an exceptionally clever music video, the music video event should be carefully timed. Adam Lambert doesn’t need a music video in order to generate a base level of radio interest in his single – he has his celebrity to do that. Therefore, there is no need to release the music video at the same time that the song is initially promoted to radio (or a month in advance, as in the case of “Another Lonely Night”). Instead, Adam should wait until the song has neared a critical threshold of radio airplay, and then he should release a clever music video (capable of going viral) as an event, which ignites the single and causes the acceleration of sales and publicity characteristic of a legitimate hit.

Adam Lambert is going to be on tour, performing “The Original High” at venues across the United States all through March, April, and May. He should use that platform to promote his music.

Adam is a celebrity. Not only that, but he has one of the most ravenous cult core fan groups of any celebrity in the world. Online news sources know that if they can publish something about Adam Lambert, they will get a solid chunk of views. A tweet about Adam Lambert has an essentially guaranteed chunk of retweets. This is extremely valuable, and Adam needs to take advantage of it to promote his singles.

Adam needs to periodically say or do things that blogs and news organizations can write about, and then he can stay in the public’s consciousness. He can boost his celebrity value, and he can draw radio programmers to his single. Specifically, somebody on his team should be thinking of clever ways to capitalize on the online media’s fascination with attracting views from Glamberts. Many Glamberts, themselves, would be more than happy to assist with the brainstorming process for free.

Any Glamberts reading this: please feel free to post your ideas of ways that Adam can better capitalize on the media below.

Conclusion

Adam should carefully calibrate release of The Original High to take maximum advantage of all of the tools that he has at his disposal. He should release the music video only after a certain level of successful promotion to pop radio. He should consider:

  1. his tour — as an advertising platform;
  2. the media’s interest in pursuing Glambert readers — as an advertising platform; and
  3. the generation of “an event,” such as a new theme song for Singles Awareness Day, or the dropping of a clever, viral new music video — as an advertising platform.

 

Do you agree? What do you think Adam Lambert should do to better focus his rise to superstardom?

 

 

 

 

Adam Lambert’s “Another Lonely Night” is HAC’s 7th Greatest Gainer Today

Adam Lambert’s newest single, “Another Lonely Night,” has not had the fastest start at radio. It is barely/kindof creeping into the top 50 of Pop Songs. Although he has reached #28 on Adult Pop, his ascent was modest and somewhat inconsistent, losing weekly audience impressions in 9 of its 38 tracking days.

But, his performance over the past three days has been more than solid, culminating in a new high in terms of daily audience impression growth on Adult Pop. With a 323,000 weekly audience impression gain today, “Another Lonely Night” was the seventh-fastest growing song on the chart.

Three days ago, it had made 2,357,000 audience impressions in the entire preceding week. Today, it has generated over 2.9 million audience impressions (in monitored Adult Pop radio stations) over the past week.

On Adult Pop, “Another Lonely Night” debuted 38 days ago, on November 13th, with 235 weekly spins and 895,000 weekly audience impressions. Since then, it has averaged a daily audience growth of 52,789 impressions. But, excluding today’s figures, “Another Lonely Night” has only averaged 45,486 in daily audience impressions growth. Excluding the past three days, and the to-date average drops down to 41,771.

 

Week-over-week spin increase (bullet) also reached a new high today of 164. “Another Lonely Night”‘s bullet had previously peaked at 155 on November 28th after slow acceleration from its debut at 108 on November 13th. It descended to a trough of just 39 on December 12th, but it has improved in each of the 8 daily tracking periods since, even though the song actually lost weekly audience impressions on three of those days.

Strong figures and acceleration at Adult Pop bode well for a song that is still largely untested, and that has previously shown some signs of weakness, especially at Pop. Radio programmers are still largely making uninformed decisions about whether to play the song, since a Callout report surveying listeners’ actual reactions to songs will not be publicly available until the song reaches 60% audience familiarity. Once the song reaches that threshold of audience familiarity, the audience reaction will dominate the song’s future. If the audience likes Adam’s song, then it will do well. But, we will never find out how the audience would have felt about the song unless it generates enough natural interest among radio programmers to reach the 60% threshold.

Conclusion

It is too early to tell whether “Another Lonely Night” will be a huge hit. But, the data don’t yet indicate that it won’t be.

Do I think it will be a hit? I’d like to think that it will. There are a number of good reasons to think that it might be a much larger hit than “Ghost Town.” But, weak early figures lacked the robustness that one would ordinarily expect from a future hit. Todays figures are important because they don’t lack robustness, and because they follow about one week of clear acceleration. To be clear, I will not be surprised if tomorrow’s figures are weaker than today’s. Everything flows in cycles. If Adam’s song is poised to experience a boom, however, then we would expect to see increasingly higher peaks and shallower troughs. We just saw a higher peak. So, now we watch for a shallower trough.

 

“Ghost Town” Crosses 100 Million Views on Spotify

On October 11th, I argued that “Ghost Town” was a legitimate hit. I compared global sales, streams, and airplay to Taylor Swift’s undeniable smash “Bad Blood,” and, while it was clear that “Bad Blood” was a bigger hit, it was also clear that “Ghost Town” had legitimately achieved a substantial degree of international success. In short, I argued that Adam Lambert’s latest single is competitive with the releases of current major pop stars, and that it should therefore be given some of the credit that Adam’s fans have long craved.

Now, “Ghost Town” has amassed over 100 million Spotify streams worldwide. 100,939,106 streams to be exact.

Spotify numbers in perspective: 

  1. The most streamed track on Spotify in 2015 was Major Lazer’s “Lean On,” with 567,796,039 streams, as of this writing (12/10/15).
  2. Taylor Swift’s “Bad Blood” is unfortunately not available for comparison, since Taylor Swift’s catalogue is not available on Spotify.
  3. Adele’s record-shattering lead single “Hello” — which became the first song to sell over 1 million copies in 1 week six weeks ago — has been streamed 238,381,009 times on Spotify.
  4. Meghan Trainor’s “Dear Future Husband,” which was released in March (one month before “Ghost Town” was released in April) peaked at #14 on the US Hot 100 and #20 on the UK Singles Chart (“Ghost Town” peaked at #64 in the US and #71 in the UK) has a remarkably narrow margin of victory over “Ghost Town” in terms of global Spotify streams at 112,559,696.
  5. Meghan Trainor’s followup, “Like I’m Gonna Lose You,” which was released in June, and which is currently at #8 on the US Hot 100 (in other words, a current, huge hit from one of the biggest names in the US music scene right now) has only been streamed 83,326,552 times.
  6. Adam Lambert’s only top ten hit on the Hot 100, “Whataya Want From Me,” which was released in the afterglow of American Idol, has only been streamed 27,580,387 times globally on Spotify.
  7. Demi Lovato’s current singles, “Cool for the Summer,” and “Confident,” which have peaked at #s 11 and 21 (so far) on the US Hot 100, have been streamed 117,598,617 and 49,799,836 times, respectively.
  8. Selena Gomez’s current singles “Good for You,” and “Same Old Love,” which have reached #s 5 and 10 on the US Hot 100 (so far), have been streamed 207,819,818 and 89,110,709 times on Spotify respectively.
  9. Drake’s much hyped US Hot 100 #2 hit, “Hotline Bling,” has been streamed 229,772,237 times globally.
  10. Fallout Boy’s “Uma Thurman,” which peaked at #22 in the US, has been streamed 62,360,888 times on Spotify.

 

Refresher on Some Other “Ghost Town” Stats:

  1. “Ghost Town” has sold over 1 million copies worldwide.
  2. “Ghost Town” has been streamed over 47 million times on YouTube. It is still getting about 200,000 streams/day, only down 33% from its radio peak of about 300,000 streams/day.
  3. “Ghost Town” peaked at #17 on Adult Pop on US radio.
  4. “Ghost Town” peaked at #20 on US Pop Songs (radio airplay).
  5. “Ghost Town” remains at #84 on the Global Shazam Chart, having been shazammed 3,823,041. Adele’s “Hello,” at #1 on the chart, has only been shazammed 3,769,055 times. The all-time record is held by Avicii’s “Wake me Up” with 20,921,403 shazams. 118 songs have earned the 5 million shazams requisite for entry into the Shazam Hall of Fame.
  6. “Ghost Town” peaked at #s 11 and 2 in the 1st world markets of Germany and Australia, respectively.
  7. “Ghost Town” is still charting on the iTunes charts of 29 countries, approximately 8 months after its release, and long after it fell off of the US iTunes chart. Its highest rank is currently in Kyrgyzstan, where it ranks at #3. Notably, it still ranks at #22 in Poland and #72 in Germany.
  8. Notably, while Taylor Swift’s “Bad Blood” only ranks higher than #27 in one country (#18 in Peru), “Ghost Town” continues to post such numbers in 5 countries. “Bad Blood” is ranked above #60 in 6 countries; “Ghost Town” in 9. “Bad Blood” ranks in the top 100 in 12 countries; “Ghost Town” in 15.
  9. In fact, Taylor Swift’s current single “Wildest Dreams,” is only charting in the top 5 on the iTunes charts of Namibia and the Cayman Islands. Its highest rank in a first-world country is #22 in Denmark. It is only charting at #137 in Germany–lower than “Ghost Town.” It’s not even charting at all in Poland.
  10. “Ghost Town” became a Top 5 hit in Russia, in the midst of all of the debates about whether its okay to criminalize homosexual advocacy, etc. It is still charting on Russian iTunes at #139.

The Takeaway

Adam Lambert’s current songs perform better on Spotify than on YouTube. This trend is not representative of all artists (Adele’s “Hello,” for example, has about 33% more streams on YouTube than on Spotify), and it would be interesting in future articles to delve into the significance of which artists have better YouTube v. Spotify performance.

Also, Adam Lambert is maintaining a critical level of presence in the music industry such that he is likely to be a permanent presence at least. He isn’t fading away, in the manner of numerous American Idol alumni before him. He can tour and fill chairs. He will have plenty of money to buy $2000 shoes (since most artist money in the modern music industry comes from touring). And, he will always retain the potential to break out into mainstream US success if he sings the right song.

— More — 

How is followup single, “Another Lonely Night,” doing so far?

It has peaked at #29 on Adult Pop so far, as it continues to post modest weekly gains. Unofficially (since Billboard only publishes the top 40), it has reached #49 on Pop Songs after almost one month of radio promotion.

“Another Lonely Night” may be getting a slow start at US radio, but (granted, with an early release) it took off like a rocket in Poland, where it has already pushed into the Top 5. However, it doesn’t seem to have had much of a global impact yet otherwise. It may be that other countries will pick up on the song after it slowly builds support on US radio. Or, it could be that other country’s lack of support for the song is a significant indicator of its fundamental weakness (which would translate into weak future performance in the US). After all, “Ghost Town” was in a substantially stronger position at this time in May.

I personally have long felt that “Another Lonely Night” was a stronger single choice than “Ghost Town,” but my perspective could be wrong. Only time will tell. For now, the early numbers from “Another Lonely Night” are less than stunning. On the other hand, numbers from “Ghost Town” look pretty good in perspective. Additionally, I would point out that pop radio stations don’t yet have access to callout media research on audience reactions to “Another Lonely Night.” When Ariana Grande’s “Focus” came out, it was immediately embraced by radio, and it skyrocketed up the charts. Then, when the first callout reports (in which it had amassed a critical ratio of audience familiarity) came out, it turned out that 40% of people disliked the song–slightly more than the number of people who liked it. Almost immediately, spins went from skyrocketing to stagnant, and then they slowly started dropping off, after the song had already ascended to #13 on pop radio and #23 overall. So, it is entirely possible that “Another Lonely Night” will ultimately be well-received by pop listeners after it slowly ascends to a critical mass of familiarity.

Do you think “Another Lonely Night” will have a breakout moment? Do you think it is a stronger single than was “Ghost Town?”

(Kinda) Weekly Recap

What I’m Watching This Week – 

Gwen Stefani/The Voice

The Voice seems to be making a habit of taking over iTunes once a week. Performers locked up almost the entire top ten of iTunes for a while, leaving only Justin Bieber and Adele untouched. If you agglomerate The Voice‘s sales over time, and think about it as a single artist, you’ve got a pretty consistent top-tier artist.

After Voice judge Gwen Stefani performed her current single “Used to Love You” on the show, it also saw a serious sales spike. Now, after most of the actual contestant’s songs have started dropping, increasing radio airplay and a second sales spike has propped Gwen up to #3 on iTunes.

“Used to Love You” sits at #24 on Pop airplay (3852 weekly spins, +52 today, +407 past week; 15.967 million weekly audience impressions, +390,000 today); #14 on Adult Pop/HAC (2100 weekly spins, +45 today, +284 past week; 10.134 million weekly audience impressions, +120,000 today); and #47 on Adult Contemporary (37 weekly spins, -2 today, -20 past week; 155,000 weekly audience impressions, +3,000 today). It is at #63 in terms of overall radio audience impressions (27.510 million weekly audience impressions, +605,000 today; 6846 all-format spins, +138). At its current rate of increase, it would be a top-20 radio hit within 2 months and a top-20 radio hit within 5 months.

On the song’s release, I said “Used to Love You” would be Gwen Stefani’s comeback hit, and today I stand by that prediction.

Adele

Basically she broke all the records. Almost. Seriously, though, there are a few more amazing ones that she looks about to break. See all the Adele articles. Radio audience impressions for “Hello” are still rising,  and youtube views have barely slowed at all, still over 10 million/day even as the clip has already been viewed more than half a billion views globally.

Elle King’s fabulous “Ex’s and Oh’s”

Still rising on radio; #4-#3 today with a 1.8 million weekly audience impressions gain to 134.9 million.

Canadian Domination

Thanks mostly to Justin Bieber, Canadian artists are still dominating 70% of the top 10 of the US Billboard Hot 100. With Brit, Adele, still raging at #1, the top American act in America is currently Meghan Trainor’s “Like I’m Gonna Lose You” at #8.

Meghan Trainor

Speaking of which, “Like I’m Gonna Lose You” reverses a dangerous trend of declining singles for burgeoning global superstar Meghan Trainor. Frequently, for a number of reasons, the lead single from an album peaks highest, and each subsequent single has a lower peak than the last. After breakout single “All About that Base” spent 8 weeks at #1 on the Hot 100, Meghan Trainor’s other singles seemed to be merely riding that single declining wave. But, “Like I’m Gonna Lose You” A) was released more than a year after “All About that Base,” and B) has pushed well into the top 10 with continuing strong gains at radio even after previous singles “Dear Future Husband” and “Marvin Gaye” peaked at #s 14 and 21 respectively. Admittedly, “Marvin Gaye” was technically a Charlie Puth song that just happened to feature Meghan Trainor. But, it follows up Charlie Puth’s “See You Again,” which you might recall was one of the biggest #1 hits of this year and a rival to 2014’s “All About that Base.”

“Like I’m Gonna Lose You” moves #9-#8 today in overall audience impressions (119.9 million, +1.218 million). It is one of the ten greatest gainers.

Justin Bieber‘s “Sorry

Basically, this entire album is an apology to the American people for growing up to be such a douchebag. But, the apology was accepted. It may not be clear from the whole Adele overshadow thing, but Justin Bieber practically the biggest success story of the year. After “What Do You Mean” became Bieber’s first #1 hit on its debut, and then followed up with sustained massive radio airplay, Bieber took his album Purpose to the biggest debut of the year (until Adele happened the next week), seriously trouncing One Direction in what many thought was going to be a close fight (One Direction had an early pre order lead, but their music is basically shit, and Justin Bieber’s current album is grudgingly sonic bliss). Bieber’s album (unlike 1-D’s) had a relatively modest second-week drop-off, and will end the year on a strong note. Bieber’s second single “Sorry” debuted at #2 on the Hot 100 on similar strength to “What do You Mean” because Adele decided to drop a single the same week and literally shatter all-time records. But, as testament to Bieber’s strength, he has now become one of a tiny handful of artists to have three songs in the top five of the Hot 100 AT THE SAME TIME, as non-single “Love Yourself” debuted with massive sales. Then, Bieber decided to make a new record for # of songs in the Hot 100 at once, when literally every single song off of his album decided to chart during his debut week, most of which are still there for a second week.

Anyways, “Sorry” is currently getting 6-8 million global views/day on YouTube, while “What do You Mean” is still getting about 4 million/day. “Sorry”at #7 is the greatest gainer on radio today (125.587 million weekly audience impressions, +3.393 million; 20,093 weekly spins, +716 today). “What Do You Mean” is at #10 on radio, overall, and is dropping. “Sorry” is charting on Pop, HAC/Adult Pop, Rhythmic, and Spanish formats.

Selena Gomez’s “Same Old Love” 

I’m seriously obsessed with this song. It just speaks to my soul (sonically). Anyways, it nears 100 million audience impressions for #12 on overall radio (+1.688 million today, for 5th greatest-gainer). It has also risen to #6 on iTunes, and might sell 70k for the week ending 12/3.

Mariah Carey’s “All I Want for Christmas” 

As the solo artist with the most all time #1 US hits, Mariah Carey has just one song that still sells well and gets airplay. Every Christmas, the classic song comes back to invade the public consciousness once more. The question on my mind is: how big will its bump be this year? How much will it sell? How many YouTube views will it get?

On iTunes, it it already at #21, just below Shawn Mende’s recent #1 pop hit “Stitches.”

Here is basically a picture of the Christmas season over time. For reference, the song got about 700,000 views on December 1st.

Screen Shot 2015-12-03 at 2.11.02 PM

Adam Lambert’s “Another Lonely Night”

Adam Lambert continues to post modest gains on the Adult Pop radio format (crossing the 2 million audience impression/week threshold today), and he has been getting sufficient ads at pop stations that he should start charting on that format within, perhaps, the next week. Here is Adam Lambert’s performance to date on Adult Pop with “Another Lonely Night:”
11/13 Friday: #NA; 235 weekly spins; +108 week-over-week weekly spins; 895,000 weekly audience impressions.
11/14 Saturday: #50; 252 weekly spins (+17); +109 week-over-week weekly spins (+1); 903,000 weekly audience impressions (+8,000).
11/15 Sunday: #48 (+2); 275 weekly spins (+23); +113 week-over-week weekly spins (+4); 949,000 weekly audience impressions (+46,000).
11/16 Monday: #41 (+7); 297 weekly spins (+22); +119 week-over-week weekly spins (+6); 993,000 weekly audience impressions (+44,000).
11/17 Tuesday: #39 (+2); 314 weekly spins (+17); +121 week-over-week weekly spins (+2); 1,035,000 weekly audience impressions (+42,000).
11/18 Wednesday: #38 (+1); 328 weekly spins (+14); +117 week-over-week weekly spins (-4); 1,023,000 weekly audience impressions (-12,000).
11/19 Thursday: #37 (+1); 350 weekly spins (+22); +128 week-over-week weekly spins (+11); 1,066,000 weekly audience impressions (+43,000).

11/20 Friday: #35 (+2); 372 weekly spins (+22); +137 week-over-week weekly spins (+9); 1,114,000 weekly audience impressions (+48,000).
11/21 Saturday: #34 (+1); 389 weekly spins (+17); +137 week-over-week weekly spins (+0); 1,221,000 weekly audience impressions (+107,000).
11/22 Sunday: #33 (+1); 416 weekly spins (+27); +141 week-over-week weekly spins (+4); 1,376,000 weekly audience impressions (+155,000).
11/23 Monday: #32 (+1); 437 weekly spins (+21); +140 week-over-week weekly spins (-1); 1,439,000 weekly audience impressions (+63,000).
11/24 Tuesday: #32 (+0); 455 weekly spins (+18); +141 week-over-week weekly spins (+1); 1,521,000 weekly audience impressions (+82,000).
11/25 Wednesday: #32 (+0); 476 weekly spins (+21); +147 week-over-week weekly spins (+6); 1,586,000 weekly audience impressions (+65,000).
11/26 Thursday: #32 (+0); 491 weekly spins (+15); +141 week-over-week weekly spins (-6); 1,629,000 weekly audience impressions (+43,000).
11/27 Friday: #32 (+0); 523 weekly spins (+32); +151 week-over-week weekly spins (+10); 1,707,000 weekly audience impressions (+78,000).
11/28 Saturday: #31 (+1); 544 weekly spins (+21); +155 week-over-week weekly spins (+4); 1,838,000 weekly audience impressions (+131,000).
11/29 Sunday: #31 (+0); 548 weekly spins (+4); +132 week-over-week weekly spins (-23); 1,799,000 weekly audience impressions (-39,000).
11/30 Monday: #30 (+1); 564 weekly spins (+16); +127 week-over-week weekly spins (-5); 1,857,000 weekly audience impressions (+58,000).
12/1 Tuesday: #30 (+0); 576 weekly spins (+12); +120 week-over-week weekly spins (-7); 1,824,000 weekly audience impressions (-33,000).
12/2 Wednesday: #30 (+0); 583 weekly spins (+7); +107 week-over-week weekly spins (-13); 1,902,000 weekly audience impressions (-33,000).
12/3 Thursday: #29 (+1); 608 weekly spins (+25); +117 week-over-week weekly spins (+10); 2,009,000 weekly audience impressions (+107,000).

Sia’s “Alive”

After a maddeningly slow start, and continued stagnant radio airplay, Sia’s “Alive” finally seems to be finding success on some level after a well-received performance on Ellen, featuring (you guessed it) Maddie Ziegler. If you didn’t guess it, Maddie was the girl who danced in all of Sia’s prior music videos before “Alive,” and, in my opinion, 1/3 of Sia’s viral success (the other two parts are Sia’s song-writing and Sia’s voice). Anyways, “Alive” jumped from about #100 into the top 10 on iTunes just in time for the holiday shopping season.  “Alive” currently sits at #9.

Here is the clip of Maddie Ziegler performing Sia’s “Alive” live on Ellen. And here is Sia NOT revealing her face on TV. And here is the official music video for “Alive,” featuring some random girl who isn’t as good as Maddie. And here is Sia’s “Chandelier,” which recently crossed 1 billion global views.

The Chainsmokers’ “Roses” feat. Rozes

Remember that song “Let me take a #SELFIE?” You know, the one that got 387 million YouTube views and rose to #16 on the Hot 100 on sheer viral success?

Well The Chainsmokers are back with a followup, “Roses,” featuring Rozes. The song may have only 1.7 million views so far, but it has climbed to #22 on iTunes, driven by its #21 rank on Pop Songs and #38 rank on Rhythmic. Overall, the song climbs to #75 on radio songs today with 24.131 million audience impressions (+896,000). It is the 13th fastest-growing song on radio. It is at #15 on US Spotify and #39 worldwide. It is #12 on US shazam and #46 on worldwide shazam.

This song is an emerging hit.

Who is Fancy’s “Boys Like You” feat. Meghan Trainor and Ariana Grande

Speaking of emerging hits, label execs are quite clearly trying to groom a new superstar. Emerging gay artist Who is Fancy nabbed not one, but TWO A-list artists to feature on his second single after debut single “Goodbye” reached #29 on pop and #98 on the Hot 100 without much help. “Boys Like You” is certainly getting star treatment with a fancy music video, a debut performance on Dancing with the Stars, and its verse by fancy artists.

The song itself has the makings of a pop hit with a clearly cognizable hook and solid early performance on iTunes and YouTube. On iTunes, the song has surfed around the middled of the top 100 since its release, while the music video has been viewed 2.3 million times in just over one week, with only modest declines in daily views.

I’m watching for a debut on Pop Songs in coming weeks. Once we start getting airplay data, then we can start making predictions about future performance.

Ariana Grande’s “Focus”

After an extraordinary initial run on radio, a mediocre sales start, and a fantastic YouTube view curve, Ariana’s latest single got strongly negative audience reaction from listeners who felt inundated by a song that hadn’t yet grown on them. People like songs that they already know, but that haven’t been overplayed. Too many early spins for a song that could have grown on people if given more breathing room can be the death knell of what otherwise could have been a bigger hit. But, after a sharp reversal in fortunes, Ariana’s hit stabilized with her much-lauded performance at the AMAs.

Ariana is still stalled with about 55 million weekly radio impressions. The question is whether modest declines will accelerate or eventually reverse course.

With a negative rating from a full 40.3% of the 62.9% of pop listeners who were familiar with the song in the most recent callout report, I’m skeptical. But, I also don’t think it is that bad of a song. Without any information, I would have bet that the song would be a sure hit, and it seems radio programmers across the country agreed with me. Certainly, the performance on the AMAs was one of the best live performances o any current pop star. It will be interesting to see what happens.

Haley Reinhart’s Cover of Elvis’ “Can’t Help Falling in Love” is charting on Adult Pop 

See my main article on Haley Reinhart’s radio success.

Haley Reinhart has a new album of original material coming out soon, and in the meantime, she is starting to really get some attention for her amazing vocal technique.

First, she crowd-funded herself into a seriously underrated music video for her original song, “Show Me Your Moves.” Then, she signed a new record deal with Ole and started collaborating with Postmodern Jukebox. She almost instantly became the star of Postmodern Jukebox, as her cover of “Creep” amassed over 12.6 million views (still about 40,000 views/day, 7 months after release), and all of her videos (except the one released 3 hours ago) have pulled in at least 3 million views (only seven of their videos released in the past year not starring Haley Reinhart have been viewed at least 3 million times, and three of those were released before Haley’s first. Besides “Creep,” Haley also stars in the second most-viewed Postmodern Jukebox cover of the past year, “All About that Base.”).

Then, she became the the honey-coated voice of the most heart-wrenching ad campaign of the year for Extra Gum, in which she sings a perfect cover version of Elvis’ “Can’t Help Falling in Love.”

This image captures the most emotional moment in the commercial, after she sees that he kept the gum wrappers from their first date and all their other dates and drew pictures to remind him of those moments. The last picture is him proposing, and she just starts turning around, with a hesitant tear leaking out of her eye.

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If you haven’t seen the commercial yet, you should. Here. If you don’t cry even the fourteenth time you see it, then you should probably see a doctor for your broken tear ducts.

“Another Lonely Night” Accelerates at Hot AC

Adam Lambert’s latest single off of The Original High has been accelerating modestly on Hot AC/Adult Pop. In other words, the rate at which it is increasing in audience impressions and spins has itself been increasing. For Adam Lambert fans, this is good news, as it implies that the song will be a bigger hit sooner.

“Another Lonely Night” has risen at least one position each day on the 50-position Hot AC radio airplay chart since it debuted on 11/14/15, and it currently sits at #33, with 416 spins representing 1,376,000 audience impressions over the past week.

Over the past week, it is the 16th fastest-growing song on the HAC chart by spins. Over the day yesterday (Saturday) relative to the prior day (Friday), it was the 8th fastest-growing song by spins and the 10th fastest-growing by audience impressions.

Overall, “Another Lonely Night” rises from #601 to #584 (+17) on radio today. Since the day before its first appearance on the chart (9 days ago), its weekly audience impressions have increased from 895,000 to 1,376,000 (+481,000, or 53.74%), with most of that gain (262,000, or 54.47%) occurring in the past two days. In that same time frame, weekly spins have increased from 235 to 416 (+181, or 77.02%), with the weekly rate of change accelerating from 108 to 141 (+33, or +30.56%).

If the overall audience impressions still seem weak, its because they are. Keep in mind that this is a song that just debuted on its first airplay chart one week ago. Wait until it debuts on Pop (which it will reasonably soon, since it is getting a lot of adds), and give it a month to get established, and then the overall numbers should start to look competitive.

But, for now, we can look for patterns in the data that can be used to predict future performance.

Here is essentially all of the data we currently have on the radio performance of “Another Lonely Night.” This information is available and updated semi-regularly on the data page for “Another Lonely Night.”

Adult Pop (HAC)
11/13 Friday: #NA; 235 weekly spins; +108 week-over-week weekly spins; 895,000 weekly audience impressions.
11/14 Saturday: #50; 252 weekly spins (+17); +109 week-over-week weekly spins (+1); 903,000 weekly audience impressions (+8,000).
11/15 Sunday: #48 (+2); 275 weekly spins (+23); +113 week-over-week weekly spins (+4); 949,000 weekly audience impressions (+46,000).
11/16 Monday: #41 (+7); 297 weekly spins (+22); +119 week-over-week weekly spins (+6); 993,000 weekly audience impressions (+44,000).
11/17 Tuesday: #39 (+2); 314 weekly spins (+17); +121 week-over-week weekly spins (+2); 1,035,000 weekly audience impressions (+42,000).
11/18 Wednesday: #38 (+1); 328 weekly spins (+14); +117 week-over-week weekly spins (-4); 1,023,000 weekly audience impressions (-12,000).
11/19 Thursday: #37 (+1); 350 weekly spins (+22); +128 week-over-week weekly spins (+11); 1,066,000 weekly audience impressions (+43,000).

11/20 Friday: #35 (+2); 372 weekly spins (+22); +137 week-over-week weekly spins (+9); 1,114,000 weekly audience impressions (+48,000).
11/21 Saturday: #34 (+1); 389 weekly spins (+17); +137 week-over-week weekly spins (+0); 1,221,000 weekly audience impressions (+107,000).
11/22 Sunday: #33 (+1); 416 weekly spins (+27); +141 week-over-week weekly spins (+4); 1,376,000 weekly audience impressions (+155,000).

So what can we do with this data?

The easiest thing to do is to extrapolate future chart positions from the current week-over-week spin increase. If we simply assume that spins will continue to increase at their current rate of 141/week, then we can project future chart positions in coming Sundays of: 31 (557 spins), 30 (698 spins), 28 (839 spins), 25 (980 spins), 24 (1121 spins), and 23 (1262 spins).

But, the rate of increase of weekly spins has itself been increasing at a rate of 3 2/3 per day, or 25 2/3 per week. If we assume a constant rate of acceleration of 25 2/3 spins per week, then we can project future chart positions in coming Sundays of: 31 (582.67 spins, or +166.67), 29 (775 spins, or +192.33), 25 (993 spins, or +218), 24 (1226.67 spins, or +233.67), 22 (1486 spins, or +259.33), and 19 (1771 spins, or +285).

So, take from that what you will. It’s by no means inconceivable that Adam Lambert’s song could be a top 20 hit on HAC in 6 weeks, but neither is it guaranteed. The song could slow before then, or it could start picking up steam.

Right now, of course, we are only operating on nine days’ worth of data. Adam hasn’t been performing the song on a lot of television shows, and we don’t have any Callout survey data on song-popularity yet. As more data start to come in, we will be able to generate more firm predictions.

So what can we say?

We can definitively say that the song is not toast yet. There is no real probative evidence that suggests that the song won’t be a hit.

Personally, I always thought “Another Lonely Night” was one of if not the song on the album with the biggest hit potential. “Ghost Town” is a good song, but it sounds like something you would hear in the club or on certain specialized radio stations. It never sounded like a pop hit to me.

“Another Lonely Night” sounds EXACTLY like a pop hit. Honestly, I kindof suspect that Warner Bros. released “Ghost Town” first in order to break the ice. They wanted to put a song out there that would slowly build up radio airplay in a completely organic and non-controversial way, so that radio would get used to the idea that it is safe to play Adam Lambert. Then, they drop the next big thing out of the bag. It isn’t dead on entry because radio has already been warmed up for Adam Lambert. The song gets a critical mass of early spins, and it starts to take root in people’s minds. It does well because its a good song, and then it starts to generate mainstream attention and pull in heavy radio airplay.

Keep in mind that Max Martin and Shellback are responsible for more pop hits than practically anyone else in history. They were at the heart of Adam Lambert’s early success, and they were absent from his commercially unsuccessful second studio effort. Adam Lambert has the capacity to be a permanent force in the music industry. He has a core fanbase that rivals (and frequently bests) those of any female pop diva, on, for example, stacking online votes. His flamboyant sexuality is barely even an issue these days. Coupled with hitmakers like Max Martin and Shellback and firmly backed by a supportive label, there is no reason to think that Adam can’t achieve mainstream success, and if “Another Lonely Night” isn’t the song that is going to get him there, then I’m seriously misreading the music market.

But, it will be interesting to see if the data end up confirming my suspicions. Let me know what you think in the comments below.

Another Lonely Night

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