“Perfect Illusion” Update

“Perfect Illusion” was the 8th most-heard song overall on all of US radio during its first day of release, with 17 million Kworb-standard impressions. Radio impressions for subsequent days have been around 3.2M.

Primarily on the strength of first-day promotional airplay, “Perfect Illusion” debuted on the Pop Songs (Top 40) and HAC (Adult Pop Songs) weekly radio airplay charts for the tracking week ending Saturday, September 10th at #s 31 and 32 respectively.

NOTE: Sales and streaming are tracked on a Thursday – Thursday basis, and the two days of radio airplay were not alone enough to spark a debut on the Hot 100 for the tracking week that Billboard just reported on yesterday. This means that the initial promotional radio airplay spike will not count towards Gaga’s Hot 100 debut ranking. 

“Perfect Illusion” currently ranks at #4 on iTunes, and its sales decline appears to have slowed if not completely stabilized. Kworb.net currently estimates 95,000 first-week sales. Although not close to record-shattering, this is a robust figure that is consistent with the recent debuts of other big hits by major artists. It is comparable, for example, to the debut of Sia’s “The Greatest,” which is already clearly another huge hit. Of course, it is also comparable to the debut sales of Britney Spears’ “Make Me Ooh,” which subsequently stalled at radio.

“Perfect Illusion” currently ranks at #68 on the running weekly radio airplay chart. Given current trends, it should peak just inside the top 50 before its first-day promotional airplay drops off of the running tally.

On Spotify, “Perfect Illusion” was streamed 465,095 times in the United States on Monday, down from a peak of 594,798 on Friday, but up from a low of 422,776 on Sunday. It received 500,663 streams on Saturday. It is currently ranked at its low point of #30 on US Spotify. It debuted and peaked at #21. “Perfect Illusion” is currently at #32 on the Global Spotify chart with 1,432,210 streams on Monday.

By comparison, Sia’s “The Greatest” ranks at #11 on Global Spotify with 2,420,304 streams, and #15 on US Spotify with 613,759 streams. The #1 song on US and Global Spotify received 2,216,474 streams and 6,337,912 streams, respectively.

Gaga seems to have the strongest performance in Latin America and Mainland Europe. Here are the iTunes and Spotify positions for “Perfect Illusion” in every country in the world right now:

Perfect Illusion

 

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pdaines

Peter Daines is a law student at Georgetown University Law Center. His interests include studying foreign languages, watching and predicting events in politics and the music industry, and searching fruitlessly for the meaning of life.

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