First of all, here is the obligatory April Fools-oriented post. Please feel free to trend #SpinTheBottle on twitter & con as many #Glamberts as you can on social media and chat fora. Now, on to the weekly recap —
Ariana Grande just released a new music video — the first in a series? — for “Dangerous Woman.” If she is indeed doing something clever on the music video angle, she could have an incredibly intelligent management team plotting a path to #1 on the Hot 100. Step 1: Great music => spotify streams and easy radio promotion. Step 2: Early music video-type material to spur streams and attention. Step 3: Release new music-video style material on TOP of that which has already been released when the song seams to be at its peak, in order to give it that little extra kick that it needs to make it over the finish line and give Ariana her first #1 hit.
In fact, it seems to be a similar strategy to that being currently pursued by Sia and Iggy Azalea, both of whom released music video-like material (more than a lyric video, but less than the full music video) earlier to drum up the stream-count.
Speaking of music videos, Rihanna also dropped a new one yesterday, and it already has over 5 million streams on Youtube. “Kiss it Better” is a killer single and an excellent followup to “Work,” which has finally clearly peaked at #2 on Radio songs with 164.909 million audience impressions. “Work” loses 0.883 million audience impressions today and drops to 162.626 million over the past week. Couple those stats with the substantial lead that Justin Bieber’s “Sorry” retains (it is still getting over 192 million audience impressions) and the fact that “Sorry” retains a substantial advantage in Callout survey results of pop listeners, and the chances begin to approach 0% that “Work” will ever reach the #1 slot on the radio chart.
Nick Jonas (feat. Tove Lo)’s “Close” (89) is today’s greatest radio gainer, with 24.844 million audience impressions over the past week (+2.602 million today).
Lukas Graham‘s “7Years” (#8) is today’s second-greatest radio gainer with 102.265 million audience impressions over the past week (+2.245 million from yesterday).
Mike Posner‘s “I Took a Pill in Ibiza” comes in third, with a 1.65 million increase today (96.562 million over the past week).
Zayn‘s new album, Mind of Mine, is set to top the Billboard 200 next week, but without nearly the level of sales that One Direction was used to. One Direction has typically sold 300,000-600,000 copies of their albums in the first week. Zayn’s Mind of Mine looks like it might have sold 125,000. It’s fascinating, because Zayn’s lead single debuted at #1 on the Hot 100, thereby nominally becoming a bigger hit than anything 1D ever put out.
Meghan Trainor‘s sleek new single, “No” is set to vie with Ariana Grande‘s “Dangerous Woman” for song of the summer, given that both should be peaking around memorial day. Will both or either make it to #1 on the Hot 100?
A few other songs that I think might blow up in summer time?
“Hey” – Fais ft. Afrojack
“The Original High” – Adam Lambert
“Can’t Go Home” – Steve Aoki & Felix Jaehn ft. Adam Lambert
“Team” – Iggy Azalea
“Cheap Thrills” – Sia
“BeFoUr” – Zayn
“Close” – Nick Jonas ft. Tove Lo
“Rock Bottom” – Hailee Steinfeld v. DNCE
“Low Life” – Future ft. The Weeknd
“Piece by Piece” – Kelly Clarkson
“Desire” – Years & Years ft. Tove Lo