Gwen Stefani set for first #1 on Billboard 200

This is What the Truth Feels Like is headed for an estimated 80,000 equivalent album units by the end of the day, good for a #1 bow. Surprisingly, This is What the Truth Feels Like would be Gwen Stefani’s first #1 album as a solo artist. Of 6 prior top 10 albums as a solo artist and as the lead vocalist of No Doubt, only No Doubt‘s breakthrough album, Tragic Kingdom, was able to take the crown. Tragic Kingdom, which contained the 16-week 1996 #1 radio smash “Don’t Speak” (which was not allowed to chart on the Hot 100 under the rules in place at the time because it was not sold individually as a physical single), went on to sell over 8 million copies in the United States and 16 million worldwide.

By the way, at the time, “Don’t Speak” broke the record for the most weeks atop the radio airplay chart. Only one song since has ever racked up a longer stay atop radio: The Goo Goo Dolls’ “Iris” made it to 18 weeks in 1998.

Singles “Used to Love You” and “Make Me Like You” peaked at #s 52 and 54 respectively on the Hot 100. Stefani also featured on Eminem’s latest (#80-peaking) single, “King’s Never Die,” for the film, Southpaw.

Stefani last saw major chart success in 2006-2007 when The Sweet Escape produced an eponymous #2-peaking single in addition to #6-peaking “Wind It Up.” The Sweet Escape has sold over 1.7 million copies in the United States.

Current single “Make Me Like You” is steady at #102 on radio songs, with 21.507 million weekly audience impressions from Pop, HAC (adult pop), and AC formats, after a daily increase of 263,000 weekly audience impressions. “Make Me Like You” is also #34 on iTunes (about 26,000 copies sold in the week ending 3/24/16), although it is not currently charting on Spotify.

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pdaines

Peter Daines is a law student at Georgetown University Law Center. His interests include studying foreign languages, watching and predicting events in politics and the music industry, and searching fruitlessly for the meaning of life.

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