Weekly Recap: Madonna’s Touring $Ms and $Bs; Kelly Clarkson & Lady Gaga Sales Bounces

Kelly Clarkson’s “Piece by Piece” is approximately still #1 on iTunes one week after a touching American Idol performance. 

After you combine sales of the album version of the song with sales of the American Idol performance recording, “Piece by Piece” sales have just barely started to fall below those of Rihanna’s current #1 hit, “Work.” Kworb.net now projects 202,000 total sales for “Piece by Piece” over the tracking week ending March 3rd, 2016, compared to aggregate sales of 160,000 for “Work.”

With its massive radio airplay and streaming factored in, Rihanna’s “Work” will still easily retain the #1 position on the Hot 100, but don’t be surprised to see Kelly Clarkson in the top 5 when the new chart is revealed early next week.

In other news, “Piece by Piece” leaps onto the 50-song rolling Adult Pop radio airplay chart at #46 today with 286 weekly spins, representing 2.459 million audience impressions. After the strong reaction to her American Idol performance, it appears that Kelly’s label is once again promoting the song to radio. Watch for a debut on Pop songs too, plus a slow scaling of both charts over the coming weeks and months.

What I’m watching: Where is this song going to be in a month? How quickly does it gain radio airplay, and to what extent does radio airplay drive continued sales? Does this song get a little bit of token radio airplay, and then peter off once people get over her American Idol performance, or does it slowly build to a substantial radio hit? If this song does become a real radio hit, then what are the implications for Kelly Clarkson’s career, which until recently seemed to be fading?

Madonna Grosses $107.3M From Rebel Heart Tour & $1.24B for a 3rd place in all-time touring revenue, after only U2 ($1.6B) and The Rolling Stones ($1.8B). 

The other acts with $1B+ in touring revenue? Elton John $1.05B and Bon Jovi $1.03B.

Per Billboard, Madonna raked in another $19.3 million in touring revenue in January, bringing her Rebel Heart Tour total to $107.3 million. Suppose Madonna gets to pocket 30% of that total => her total cut is $32.19 million.

Suppose your name is Adele, and you sell more albums than any man has ever sold before: 8 million albums at $10.99/each => $87.92 million gross revenue. Suppose Adele gets 10% of that revenue => her total cut = $8.792 million.

This is why Madonna, whose songs are no longer played on the radio, and whose most recent album didn’t produce a single top 40 hit on the Hot 100, makes more money than Adele. Adele hasn’t been touring, and that is where the money is at.

Adele will, of course “remedy” that situation shortly.

What I’m watching: With two months of touring revenue still to be counted, could the Queen of Pop break $150M?

Lady Gaga Reaches Top 10 on iTunes

Kelly Clarkson isn’t the only one heating up iTunes sales. After an emotional Oscars performance surrounded by other survivors of sexual assault, Gaga saw the biggest iTunes sales bump, reaching #8 with her passion-project “Til it Happens to You” (featured on The Hunting Ground).

Gaga sold an estimated 27,000 copies during the tracking week, good for a debut somewhere in the bottom half of next week’s Hot 100, considering that it is paired with modest streaming and radio airplay.

Bottom line? Gaga has pulled off one more non-controversial and highly public performance, helping her worm her way back into the public’s good graces and maintaining a sky-high visibility. This places her in an extremely good position for her next album drop.

What I’m watching for: LG5, of course.

Trivia Question

Last Week: Lady Gaga has been drafted to sing at the Super Bowl and the Grammys. Last year, when Katy Perry performed the Super Bowl Half Time Show, she brought out a surprise guest. Do you remember who that guest was? Bonus point if you know the name and peak position on the Hot 100 of the only single she has since released.

Missy Elliott; “WTF;” #22 Hot 100 peak.

This Week: How much did Madonna’s MDNA Tour gross?

 

 

 

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pdaines

Peter Daines is a law student at Georgetown University Law Center. His interests include studying foreign languages, watching and predicting events in politics and the music industry, and searching fruitlessly for the meaning of life.

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