UPDATE: 2/29/2016 3:45PM – “Til It Happens to You” has reached #8 on iTunes, with 42.13% of the sales/unit time of the #1 song. Sam Smith’s “Writing’s On the Wall” lags behind at #14 with 32.75%. The Weeknd’s “Earned It,” meanwhile, is down at #35. This is major vindication for Gaga, who originally took on this song as a passion project, and who didn’t even promote it to radio as an ordinary pop single.
UPDATE: 2/29/2016 9:43AM – “Til It Happens to You” climbed to #13 during the night, passing “Writing’s on the Wall.” It may continue to climb a few more positions over the morning. It is still to early to early to say that it will hit the top 10, but I think the chances are pretty good.
@kesharose I’ll be thinking of u 2nite. This is not over we’ll stand by u until you are free to live a HAPPY life. Everyone deserves that.
— Lady Gaga (@ladygaga) February 28, 2016
— kesha (@KeshaRose) February 29, 2016
Lady Gaga delivered a forceful performance of her song, “Til it Happens to You” at the Oscars tonight, surrounded by other victims of sexual assault. The song is personal to Gaga; she had been victimized early in her career. Although the Oscar for Best Original Song went to Sam Smith for his James Bond theme, Gaga’s song made an impact. Just hours after the performance, it has already climbed to #35 on the iTunes chart (Sam Smith’s “Writing’s on the Wall” is at #24). Since songs usually take at least 8 to 10 hours before peaking during a post-televised-performance sales bump, we could expect Gaga’s single to peak in or near the Top 10.
How many sales would that represent? Perhaps 20,000-30,000. While a song that stays at #10 through the tracking week currently sells around 50,000 copies, Gaga missed the first three days, and the sales bump will not hold through the end of the tracking week.
However, don’t be surprised if you see “Til it Happens to You” finally make a debut on the Hot 100.
“Til it Happens to You” is also charting at #15 on Adult Contemporary radio, representing about 538 weekly spins and 1.134 million weekly audience impressions. It is not charting on the US or global spotify charts.