Just as Haley Reinhart releases a new Postmodern Jukebox cover of “Mad World,” her version of “Can’t Help Falling in Love” has started to legitimately chart on radio, with over one million audience impressions over the past week.
“Can’t Help Falling In Love” was featured on the most emotionally evocative ad campaign of the season (for Extra gum). The YouTube version of the ad has pulled in over 14 million views. It was getting viewed one million times/day for almost one week, and it is still being viewed about 100,000 times/day. So, it’s even more successful than her cover “Creep,” which blew up the internet with 12.6 million views since its release this summer. Each of the other five covers that Haley released for Postmodern Jukebox have been viewed at least 3 million times (not counting her sixth cover, “Mad World” which was just released now-ish).
The cover also charted briefly on Adult Contemporary before holiday songs moved in for their annual domination of the format. We’ll see in January if this song will come back at that time. Regardless, Adult Pop is a much more mainstream radio format than Adult Contemporary. Sustained exposure on the Adult Pop format would be very beneficial to Haley Reinhart’s career, and it is one step away from getting airplay on ordinary Pop radio stations.
Check out Haley Reinhart’s performance to date on the Adult Pop format below:
Adult Pop/Hot Adult Contemporary
11/30 Monday: #47 (NE); 189 weekly spins (NA); +63 week-over-week weekly spins (NA); 913,000 weekly audience impressions (NA).
12/1 Tuesday: #47 (+0); 198 weekly spins (+9); +95 week-over-week weekly spins (+32); 968,000 weekly audience impressions (+55,000).
12/2 Wednesday: #46 (+1); 202 weekly spins (+4); +82 week-over-week weekly spins (-13); 1,042,000 weekly audience impressions (+74,000).
12/3 Thursday: #47 (-1); 206 weekly spins (+4); +71 week-over-week weekly spins (-11); 1,112,000 weekly audience impressions (+70,000).